Z Energy was created in 2010 when Royal Dutch Shell sold its local downstream business. It supplies fuel to retail customers and large commercial customers such as airlines, trucking companies, mines, shipping companies and vehicle fleet operators.
Right from the beginning, Z decided to do things differently. They set out to be known as an extraordinary, world class kiwi company with ambitious goals. Ambitious goals required a market strategy that would allow Z to differentiate itself in a generic competitive local market place. The key to doing this, senior leaders concluded, would be through its people; extraordinary people would deliver Z extraordinary results.
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These companies also used Fuel50 to support their Talent Alignment initiatives
