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Fuel50 Launches A Bold New Brand — What Does It Mean For Our Customers

In 2012, when we started Fuel50, our goal was simple yet ambitious: to help organizations create engaged workforces through powerful career path management.

Our early website proudly proclaimed, “86% of employees leave due to a lack of Career Development.

Little did we know that Fuel50 would become a leader in talent management and career engagement. 

As we served more organizations grappling with talent retention, skills management, and career development issues, we quickly realized that career pathing alone wasn’t enough. Especially in this environment where skills are becoming increasingly critical, and a skills crisis looms on the horizon. 

In such scenarios, you only have two choices: sit back and watch or lead the wave and drive change.  

We chose the latter and decided to adopt a bolder stance amid this crisis.  

Why Now? 

The workforce skills landscape is accelerating at an unprecedented pace. Recent studies predict that 85 million jobs could be vacant by 2030, resulting in $8.5 trillion in lost revenue.

In this context, becoming a skills-centered organization is no longer optional—it’s a business imperative. 

Enter our new branding… 

Introducing the new Fuel50: More than just a rebrand 

Our new brand is vibrant, dynamic, and impossible to ignore—much like the impact of a truly skilled and engaged workforce.  

Our new value proposition is even bolder: We’re solving the skills crisis with the industry’s only expert-driven skills ontology. 

More specifically, this means: 

  • We’re acutely aware of the skills crisis and are ready and equipped to assist our partners in navigating these choppy waters. 
  • We want to lead the industry in finding the best ways to address these common challenges, especially as AI is now raging, and many aren’t leveraging it effectively to solve workforce issues. 
  • Most importantly, we’re fostering organizations to be more talent/employee-centered, as the organizations of the future are those that put their people first. 

A stronger messaging 

We’re moving beyond “delivering internal talent mobility and workforce reskilling.” Fuel50 is now about “solving the skills crisis.”  

This positioning reflects the urgency of the challenge we’re addressing and the transformative impact of our solutions. 

A new mission: Solving the skills crisis 

As we embark on this new chapter, we’re not just changing our look. We’re leading a skills revolution 

We’re committed to transforming how organizations approach talent management, skills development, and employee engagement. 

In a world where 53% of candidates would forgo 10% higher pay for more skill growth, and board directors rank skills shortages as the top risk to organizational growth through 2025, our mission has never been more critical. 

Our Talent Intelligence Platform, powered by our unique skills ontology, is designed to nurture the whole employee—not just their skills, but their aspirations, strengths, and potential.

Our personalized approach aligns individual aspirations with organizational goals, creating a win-win for employees and businesses alike. 

We’re creating agile, resilient teams ready for a skills-based future. 

Our approach to selling the Fuel50 platform is also changing  

Prior to now, our talent marketplace platform was sold on a buy one, buy all features basis. 

As part of this rebranding, we’re separating our platform’s features into modules, to make it easier for brands to just pay for what they desire. As such, here are the 

Development (formerly Agility Enablement) 

base originalOur Development module bridges skills gaps through purposeful development. It encourages continuous learning and future-readiness, equipping your organization with tools to support deeper skills visibility and enhanced employee growth. 

Gigs (formerly Gig Marketplace) 

gigs originalThe Gigs module aligns employee passions with business-critical needs. It breaks down barriers within your organization by smart-matching employees to internal projects and assignments, fostering cross-functional collaboration and empowering employees with skill development opportunities. 

Mobility (formerly Internal Mobility) 

mobility original

Mobility gives employees a clear pathway to future success. It revolutionizes career growth in your organization and elevates your team’s potential with a skills-based approach to internal mobility, surfacing personalized roles and opportunities. 

Base (formerly Platform) 

base base

Base forms the foundation for your workforce agility, mobility, and skill-building needs. It empowers you to manage, develop, and deploy your talent based on skills, workforce agility, and engagement. 

Skills Architecture 

architecture original

Our Skills Architecture module unifies and aligns skills to roles for greater workforce agility. It combines automation and human expertise to create a more trusted skills architecture, helping you keep your skills up-to-date, relevant, and adaptable. 

To our loyal customers and partners… 

This transformation means even greater value for you. Expect enhanced capabilities, personalized support, and a partner committed to future-proofing your workforce. 

The future of work is here, and it’s powered by skills. With Fuel50’s transformation, we’re not just adapting to this future—we’re shaping it. 

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